Viscose Journal 07: Scent

The seventh issue of Viscose explores fashion’s enduring bond with scent and perfume.

To be sure, fashion smells. Olfactory sensations have leaked from industries of style since its inception: scent, the stuff of ancient history and myth, has been traded as precious commodities alongside textiles and garments since the world’s earliest trade routes (if for a range of social, religious, and political purposes). But the connection between scent and clothing is more profound than their commodity status. For if fashion can be understood as a “social technology” that represents self and body as culturally produced concepts, then olfaction is indeed fashion in the purest sense of the word—a supplementary limb, or a garment, as it were.

Published in partnership with the Korean Pavilion at the 60th International Art Exhibition – La Biennale di Venezia and the International Library for Fashion Research (Oslo).

Contributors: Riley Agutter, Ana Howe Bukowski, Grégory Couderc, Emman, Hsuan L. Hsu, Masato Kanazawa, Olivia Kan-Sperling, Christos Karageorgos, Andreas Keller & Ro Miller, Nils Amadeus Lange, Whitney Mallett, Derek McCormack, Memory of Scent, Matt Morris, Jessica Murphy, Diane Severin Nguyen & Juje Hsiung, Elise by Olsen, Brian Pera, Davide Stucchi, Sissel Tolaas, Maki Ueda, Jeppe Ugelvig, Saskia Wilsonbrown

Editor: Jeppe Ugelvig

Paperback · 127 pages · 7.9 × 11.8 in · Bierke